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WINNING ARGUMENTS: FROM ARISTOTLE TO OBAMA - EVERYTHING YOU NEED TO KNOW ABOUT THE ART OF PERSUASION

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฿450
WINNING ARGUMENTS: FROM ARISTOTLE TO OBAMA - EVERYTHING YOU NEED TO KNOW ABOUT THE ART OF PERSUASION

WINNING ARGUMENTS: FROM ARISTOTLE TO OBAMA - EVERYTHING YOU NEED TO KNOW ABOUT THE ART OF PERSUASION

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฿450

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Synopsis: WINNING ARGUMENTS: FROM ARISTOTLE TO OBAMA - EVERYTHING YOU NEED TO KNOW ABOUT THE ART OF PERSUASION

Everyone is always trying to persuade us of something: politicians, advertising, the media, and most definitely our families. With all the wisdom of the ages, from Aristotle and Stalin to Yoda and Monty Python, "Winning Arguments" will show you how to win more than your fair share of arguments, as well as: how to shine at work, avoid speeding tickets, and outwit argumentative partners; Cicero's secrets to moving an audience and Honest Abe Lincoln's 'shameless trick'; and, tactics like Setting Your Goals, Making Them Listen and Gaining the High Ground. The art of rhetoric, from eloquence and friendship to ready wit and irrefutable logic "Winning Arguments" is brimming with endless examples of persuasion and plenty of techniques to help you get your way.

Product Details

ISBN 9780141032580
Weight 0.262
Publisher PENGUIN GROUP (UK)
Book Size (cm.) 198 x 129 x 20
Language English
Number of Pages 352

Highlight

Everyone is always trying to persuade us of something: politicians, advertising, the media, and most definitely our families. With all the wisdom of the ages, from Aristotle and Stalin to Yoda and Monty Python, "Winning Arguments" will show you how to win more than your fair share of arguments, as well as: how to shine at work, avoid speeding tickets, and outwit argumentative partners; Cicero's secrets to moving an audience and Honest Abe Lincoln's 'shameless trick'; and, tactics like Setting Your Goals, Making The view all

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HEINRICHS, JAY

about author

Jay Heinrichs “brings the art of persuasion to the world’s leading masters of manipulation,” reports Bloomberg Businessweek. Combining tested tools of classical rhetoric with modern neuroscience, he has given presentations, workshops, and consults around the world. His bestselling book, Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion, is sold in seven languages and has become a must-read book among marketers and communicators. His most recent book, Word Hero, teaches how to craft memorable content.

Clients have included Southwest Airlines, NASA, the Pentagon, Walmart, Ogilvy UK, Mindshare, the National Association of Realtors, Harvard, Dartmouth, University of Virginia, Beachbody, and Kaiser Permanente.

He maintains one of the leading language websites, Figarospeech.com, along with a fun new site called Arguelab.com.

With more than 30 years in publishing as a writer, editor, and executive, Jay has written for several dozen publications, from The New York Times Magazine to Reader’s Digest. He has had three books published to date, and has edited three books for major publishers.

He lives with his wife, Dorothy, on 150 acres in central New Hampshire, a half-hour from the Dartmouth campus.

Specialties: Persuasion and market consulting, persuasion coaching, corporate workshops and presentations, content creation.

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