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TOYOTA UNDER FIRE: LESSONS FOR TURNING CRISIS INTO OPPORTUNITY

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฿725
TOYOTA UNDER FIRE: LESSONS FOR TURNING CRISIS INTO OPPORTUNITY

TOYOTA UNDER FIRE: LESSONS FOR TURNING CRISIS INTO OPPORTUNITY

 LIKER & OGDEN

Hardcover

฿725

Out of stock

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คำที่เกี่ยวข้อง ROAD VEHICLE MANUFACTURING IND

Synopsis: TOYOTA UNDER FIRE: LESSONS FOR TURNING CRISIS INTO OPPORTUNITY

"Toyota Under Fire takes you beyond the headlines and into the offices and factories of Toyota to reveal the truth behind the company's highly publicized and controversial recall of nine million vehicles last year. Jeffrey Liker, the world's leading expert on Toyota processes and culture, was granted unprecedented access to the company's systems and people. The end result is the most comprehensive account available of what really precipitated the crisis, and how Toyota management met the ensuing challenges to come out stronger-lessons that can be applied to any management crisis in any industry."

Product Details

ISBN 9780071762991
Weight 0.457
Publisher MCGRAW-HILL INTERNATIONAL ENTERPRISES, INC.
Book Size (cm.) 149x223x23
Language English
Number of Pages 208

Highlight

"Toyota Under Fire takes you beyond the headlines and into the offices and factories of Toyota to reveal the truth behind the company's highly publicized and controversial recall of nine million vehicles last year. Jeffrey Liker, the world's leading expert on Toyota processes and culture, was granted unprecedented access to the company's systems and people. The end result is the most comprehensive account available of what really precipitated the crisis, and how Toyota management met the ensuing challenges to come out view all

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