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THIS IS SOCIAL COMMERCE: HOW YOUR BUSINESS NEEDS TO CHANGE TO SELL TO THE DIGITAL GENERATION

Out of stock

฿725
THIS IS SOCIAL COMMERCE: HOW YOUR BUSINESS NEEDS TO CHANGE TO SELL TO THE DIGITAL GENERATION

THIS IS SOCIAL COMMERCE: HOW YOUR BUSINESS NEEDS TO CHANGE TO SELL TO THE DIGITAL GENERATION

 CLAPPERTON, GUY

Hardcover

฿725

Out of stock

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Synopsis: THIS IS SOCIAL COMMERCE: HOW YOUR BUSINESS NEEDS TO CHANGE TO SELL TO THE DIGITAL GENERATION

The first book to market on the hottest topic on the web Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means...and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking site to your homepage - you can get them buying right where they are! In this follow up to This Is Social Media Guy Clapperton uses the same easy-to-follow visuals and instructions to break the process down and show you exactly how to set up your own social commerce operation and how to make it a success. Includes:* Step-by-step guide to setting up your own commerce site within social media platforms such as Facebook* Building a loyal community who will keep coming back and buying from you* How to offer superb customer service to your social media consumers* Developing new product especially for this new environment* Measuring your ROI

Product Details

ISBN 9780857082411
Weight 0.374
Publisher JOHN WILEY & SONS SINGAPORE PTE. LED.
Book Size (cm.) 170x210x10
Language English
Number of Pages 186

Highlight

The first book to market on the hottest topic on the web Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means...and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you view all

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