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THINK NEW ASEAN !: RETHINKING MARKETING TOWARDS ASEAN ECONOMIC COMMUNITY (2ND ED.)

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Special Price ฿760.75

THINK NEW ASEAN !: RETHINKING MARKETING TOWARDS ASEAN ECONOMIC COMMUNITY (2ND ED.)
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THINK NEW ASEAN !: RETHINKING MARKETING TOWARDS ASEAN ECONOMIC COMMUNITY (2ND ED.)

 KOTLER, ET.AL.

Hardcover

฿895
฿760.75
(Save ฿134.25 )

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With this product, you earn 30 point(s).

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7-14 Business days

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Synopsis: THINK NEW ASEAN !: RETHINKING MARKETING TOWARDS ASEAN ECONOMIC COMMUNITY (2ND ED.)

New ASEAN! is filled with fascinating stories from leading companies including Apple, Kinokuniya, Samsung, P&G, and Honda. What did they do to generate enormous support from loyal customers? How do champions sustain their position in the long term amidst an invasion from local and global competitors? How do businesses expand to include countries across the region? Whether in manufacturing, retail, or service, businesses will gain from the lessons learned in the hits and misses of these companies, and the proven prescriptions for capturing the large and lucrative ASEAN markets.

Product Details

ISBN 9789814595162
Weight 1.5
Publisher MCGRAW-HILL INTERNATIONAL ENTERPRISES LLC
Language English

Highlight

New ASEAN! is filled with fascinating stories from leading companies including Apple, Kinokuniya, Samsung, P&G, and Honda. What did they do to generate enormous support from loyal customers? How do champions sustain their position in the long term amidst an invasion from local and global competitors? How do businesses expand to include countries across the region? Whether in manufacturing, retail, or service, businesses will gain from the lessons learned in the hits and misses of these companies, and the proven prescript view all

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