De Bono examines why we think the way we do from a historical
perspective and uses some of his famous thinking techniques
combined with new ideas to show us how to change the way
we think. If we strengthen our ability and raise our thinking level,
other areas of our life - both personal and business success - will
improve. De Bono is the master of the original big ‘concept’ book
and his enticement to us to use our minds as constructively as possible
should appeal to a whole new generation of fans.