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THE INNOVATION HANDBOOK: HOW TO PROFIT FROM YOUR IDEAS, INTELLECTUAL PROPERTY AND MARKET KNOWLEDGE 3ED

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THE INNOVATION HANDBOOK: HOW TO PROFIT FROM YOUR IDEAS, INTELLECTUAL PROPERTY AND MARKET KNOWLEDGE 3ED
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THE INNOVATION HANDBOOK: HOW TO PROFIT FROM YOUR IDEAS, INTELLECTUAL PROPERTY AND MARKET KNOWLEDGE 3ED

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คำที่เกี่ยวข้อง BUSINESS INNOVATION

Synopsis: THE INNOVATION HANDBOOK: HOW TO PROFIT FROM YOUR IDEAS, INTELLECTUAL PROPERTY AND MARKET KNOWLEDGE 3ED

In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including specialists, employees, suppliers and, in particular, customers and clients. But how can you stimulate new innovation? And how can you protect your best ideas once they are in a competitive and aggressive marketplace? Endorsed by the UK's Intellectual Property Office and the Technology Strategy Board, The Innovation Handbook offers advice and commentary from leading players in the technology, branding, design, intellectual property and innovation fields.

Product Details

ISBN 9780749465339
Weight 0.83
Publisher Kogan (TBS)
Book Size (cm.) 17.9x24.8x2.7
Dimension Width(กว้าง)(CM) 12.96
Dimension Length(ยาว)(CM) 12.96
Dimension High(สูง/หนา)(CM) 20.32
Language English
Number of Pages 360

Highlight

In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including specialists, employees, suppliers and, in particular, customers and clients. But how can you stimulate new innovation? And how can you protect your best ideas once they are in a competitive and aggressive marketplace? Endorsed by the UK's Intellectual Property Office and the Technology Strategy Board, The Inn view all

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JOLLY, ADAM

about author

Adam Jolly is a business writer and editor specializing in the management of growth, innovation, technology and risk. He is Consultant Editor on a number of Kogan Page titles including The Handbook of European Intellectual Property Management; Clean Tech Clean Profits and The Innovation Handbook.

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