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THE 30 DAY MBA: YOUR FAST TRACK GUIDE TO BUSINESS SUCCESS 3ED

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THE 30 DAY MBA: YOUR FAST TRACK GUIDE TO BUSINESS SUCCESS 3ED
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THE 30 DAY MBA: YOUR FAST TRACK GUIDE TO BUSINESS SUCCESS 3ED

 BARROW, COLIN

Paperback

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คำที่เกี่ยวข้อง MANAGEMENT THEORY

Synopsis: THE 30 DAY MBA: YOUR FAST TRACK GUIDE TO BUSINESS SUCCESS 3ED

Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this third edition of the hugely successful The 30 Day MBA shows you to use key business concepts and tools to assess business decisions and implement strategy. Now with a new concept for each chapter - including crowdfunding, digital marketing, business incubators and the 80/20 principle - it also provides coverage of the key optional modules: Mergers and Acquisitions and International Business. New case studies include Volkswagen Group China, Google in China, IKEA, Meraki, Ocado, Ford, IBM and McDonalds among others. Including a range of free online resources that enable you to revise and test your knowledge, this bestselling classroom-free guide is brimming with models, international case studies and practical applications of key theories, placing MBA skills within reach of all professionals and students.

Product Details

ISBN 9780749469900
Weight 0.503
Publisher Kogan (TBS)
Book Size (cm.) 156x234x18
Language English
Number of Pages 336

Highlight

Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this third edition of the hugely successful The 30 Day MBA shows you to use key business concepts and tools to assess business decisions and implement strategy. Now with a new concept for each chapter - including crowdfunding, digital marketing, business incubators and the 80/20 principle - it also provides coverage of the key optional modules: Mergers and Acquisitions and International Business. New case studies inc view all

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