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THAILAND BEYOND THE FRINGE

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THAILAND BEYOND THE FRINGE
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THAILAND BEYOND THE FRINGE

Paperback

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คำที่เกี่ยวข้อง LIVING & CULTURE

Synopsis: THAILAND BEYOND THE FRINGE

The author is convinced that the flavour of Thai society can only really be appreciated when taken with a large dose of salty humour. Writing with a robust, biting humour that is at once deeply sympathetic of the non-Thai's plight, Cooper brings his lifelong experience with Thailand and the Thais to focus on those areas of Thai culture that most trouble or confuse a foreigner, even one living in the country for several years. Thailand Beyond the Fringe is written principally for the expatriate who is in Thailand for the long haul. Cooper, builds on the cultural ground rules set out in CultureShock!, delving deeper into the characteristics of Thais and non-Thais and the interaction between the two. Those who have read his other books, 'CultureShock! Thailand' and 'Thais Mean Business' will enjoy and benefit from the 100 situations he now covers in this work. --This text refers to an out of print or unavailable edition of this title.

Product Details

ISBN 9789812617477
Weight 0.5
Publisher MARSHALL CAVENDISH INTERNATIONAL (ASIA)
Book Size (cm.) 125 x 210
Language English
Number of Pages 352

Highlight

The author is convinced that the flavour of Thai society can only really be appreciated when taken with a large dose of salty humour. Writing with a robust, biting humour that is at once deeply sympathetic of the non-Thai's plight, Cooper brings his lifelong experience with Thailand and the Thais to focus on those areas of Thai culture that most trouble or confuse a foreigner, even one living in the country for several years. Thailand Beyond the Fringe is written principally for the expatriate who is in Thailand for the long view all

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COOPER, ROBERT

about author

"Dr. Robert G. Cooper is one of the most influential innovation thought leaders in the business world today. He pioneered the original research that led to his many groundbreaking discoveries including the Stage-Gate Idea-to-Launch Process. Now implemented by almost 80% of North American companies, it is considered to be one of the most important discoveries in the field of innovation management. He has spent more than 30 years studying the practices and pitfalls of 3,000+ new product projects in hundreds of companies and has assembled the world's most comprehensive research on the topic. His presentations and practical consulting advice have been widely applauded by corporate and business event audiences throughout the world making him one of the most sought-after speakers.

A prolific author, he has published more than 100 academic articles and eleven books, including his latest book Winning at New Products: Creating Value Through Innovation, 4th Edition. He is the recipient of numerous prestigious awards including the Crawford Fellow from the Product Development and Management Association (PDMA) and the Maurice Holland Award from the Industrial Research Institute (IRI). Dr. Cooper is a Professor Emeritus of Marketing and Technology Management at the Michael G. DeGroote School of Business at McMaster University in Ontario, Canada and Distinguished Fellow at the Institute for the Study of Business Markets (ISBM) at Penn State University in Pennsylvania, USA."

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