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SWITCH: HOW TO CHANGE THINGS WHEN CHANGE IS HARD

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฿199
SWITCH: HOW TO CHANGE THINGS WHEN CHANGE IS HARD

SWITCH: HOW TO CHANGE THINGS WHEN CHANGE IS HARD

 HEATH & CHIP

Paperback

฿199

Out of stock

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คำที่เกี่ยวข้อง PSYCHOLOGY & POPULAR PSYCHO

Synopsis: SWITCH: HOW TO CHANGE THINGS WHEN CHANGE IS HARD

We all know that change is hard. It’s unsettling, it’s time-consuming, and all too often we give up at the first sign of a setback.But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds – from the secrets of successful marriage counselling to the pile of gloves that transformed one company’s finances – the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

Product Details

ISBN 9781847940322
Weight 0.221
Publisher THE RANDOM HOUSE GROUP LIMITED
Book Size (cm.) 129x198x20
Dimension Width(กว้าง)(CM) 5.0787
Dimension Length(ยาว)(CM) 1.0630
Dimension High(สูง/หนา)(CM) 7.7953
Language English
Number of Pages 320

Highlight

We all know that change is hard. It’s unsettling, it’s time-consuming, and all too often we give up at the first sign of a setback.But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds – from the view all

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