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STRATEGY FOR THE CORPORATE LEVEL (2ND ED.): WHERE TO INVEST, WHAT TO CUT BACK AND HOW TO GROW ORGANISATIONS WITH MULTIPLE DIVISIONS

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STRATEGY FOR THE CORPORATE LEVEL (2ND ED.): WHERE TO INVEST, WHAT TO CUT BACK AND HOW TO GROW ORGANISATIONS WITH MULTIPLE DIVISIONS

STRATEGY FOR THE CORPORATE LEVEL (2ND ED.): WHERE TO INVEST, WHAT TO CUT BACK AND HOW TO GROW ORGANISATIONS WITH MULTIPLE DIVISIONS

 CAMPBELL, ET.AL

Hardcover

฿2,195

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คำที่เกี่ยวข้อง BUSINESS STRATEGY / POLICY / P

Synopsis: STRATEGY FOR THE CORPORATE LEVEL (2ND ED.): WHERE TO INVEST, WHAT TO CUT BACK AND HOW TO GROW ORGANISATIONS WITH MULTIPLE DIVISIONS

A revised edition of the bestselling classic This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations.

Product Details

ISBN 9781118818374
Weight 0.708
Publisher JOHN WILEY & SONS SINGAPORE PTE. LED.
Book Size (cm.) 161x230x28
Language English
Number of Pages 400

Highlight

A revised edition of the bestselling classic This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and ex view all

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