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STORYSELLING: THE SCIENCE OF WINNING SALES THROUGH THE POWER OF EMOTIONAL CONNECTION

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฿1,150
STORYSELLING: THE SCIENCE OF WINNING SALES THROUGH THE POWER OF EMOTIONAL CONNECTION

STORYSELLING: THE SCIENCE OF WINNING SALES THROUGH THE POWER OF EMOTIONAL CONNECTION

 BOSWORTH, MICHAEL T.

Hardcover

฿1,150

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คำที่เกี่ยวข้อง SALES MANAGEMENT

Synopsis: STORYSELLING: THE SCIENCE OF WINNING SALES THROUGH THE POWER OF EMOTIONAL CONNECTION

The next game-changing sales method--from the creator of Solution Selling! Michael Bosworth, the founder of Solution Selling, teams up with Ben Zoldan to present a framework based on the latest research in brain science to help you sell with greater confidence, effectiveness, and purpose. What Great Salespeople Do explains how to create and deliver the perfect "sales story" to emotionally connect with prospects and build meaningful relationships. Mike Bosworth founded two of the most successful businesses in the B2B sales arena: Solution Selling and CustomerCentric Selling. He is the author of Solution Selling and coauthor of CustomerCentric Selling. Ben Zoldan cofounded Story Leaders with Bosworth, a firm that helps engage, inspire, and influence customers and employees using the sales story.

Product Details

ISBN 9780071769716
Weight 0.518
Publisher MCGRAW-HILL INTERNATIONAL ENTERPRISES, INC.
Book Size (cm.) 149x243x22
Language English
Number of Pages 88

Highlight

The next game-changing sales method--from the creator of Solution Selling! Michael Bosworth, the founder of Solution Selling, teams up with Ben Zoldan to present a framework based on the latest research in brain science to help you sell with greater confidence, effectiveness, and purpose. What Great Salespeople Do explains how to create and deliver the perfect "sales story" to emotionally connect with prospects and build meaningful relationships. Mike Bosworth founded two of the most successful businesses in the B2 view all

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