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STARTUP CEO: HOW TO BUILD A COMPANY TO SUCCESS

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STARTUP CEO: HOW TO BUILD A COMPANY TO SUCCESS

STARTUP CEO: HOW TO BUILD A COMPANY TO SUCCESS

Hardcover

฿825

Out of stock

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Synopsis: STARTUP CEO: HOW TO BUILD A COMPANY TO SUCCESS

A definitive book for any CEO--first time or otherwise--of a high-growth company While big company CEOs are usually groomed for the job for years, startup CEOs aren't--and they're often young and relatively inexperienced in business in general. Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well. Back in 1999, he started a company called Return Path, which later became the driving force behind the creation of his blog, OnlyOnce--because "you're only a first time CEO once." Now, more than a decade later, he's written Startup CEO . As the fifth book in the StartUp Revolution series, this reliable resource is based on Blumberg's experience as a startup CEO and covers a number of issues he's faced over the dozen years he's been a CEO. Offers valuable insights into how the CEO sets the overall vision and strategy of the company and communicates it to all stakeholders Discusses how to build a company's human capital by recruiting, hiring, and retaining the very best talent Examines how a CEO must align available resources with the company's strategy in order to ensure success Addresses what it takes to master the "How" of being a CEO--from leading an executive team to managing in any type of market Engaging and informative, this book is essential reading for any, and every, CEO.

Product Details

ISBN 9781118548363
Weight 0.687
Publisher JOHN WILEY & SONS SINGAPORE PTE. LED.
Book Size (cm.) 150x250x36
Language English
Number of Pages 400

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A definitive book for any CEO--first time or otherwise--of a high-growth company While big company CEOs are usually groomed for the job for years, startup CEOs aren't--and they're often young and relatively inexperienced in business in general. Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well. Back in 1999, he started a company called Return Path, which later became the driving force behind the creation of his blog, OnlyOnce--because "you're only a first time CEO once." Now, mo view all

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BLUMBERG, MATT

about author

My name is Matt Blumberg. I am a technology and marketing entrepreneur in New York City. Or Boulder/Broomfield, Colorado. Or Sunnyvale, California. Or even London or Paris or Sao Paolo or Sydney. It depends on the day of the week.

I started a company called Return Path (www.returnpath.com) back in 1999, which I still run today. We are the global market leaders in email intelligence, which means that we analyze more data about email than anyone else in the world and produce applications that solve real business problems for end users, commercial senders, and mailbox providers. I’m pretty deep in the middle of the whole email/spam situation, which is very interesting, especially to someone who’s been working in the Internet for over 18 years now.

Before that, I ran marketing and online services for MovieFone/777-FILM (www.moviefone.com), now a division of AOL. Before that — I was in venture capital at General Atlantic Partners (www.gapartners.com), and before that, a consultant at Mercer Management Consulting (www.mercermc.com). And I went to Princeton before that.

I have been married for almost 13 years to Mariquita, who is, as I tell her all the time, one of the all-time great wives. Much to the delight of parents everywhere (especially ours) we ended years of grandchild drought and had a little girl, Casey, in October of 2006, followed quickly by a son, Wilson, in October of 2007, then we completed the hat trick with our third Elyse, who arrived in January of 2009.

I have lots of other hobbies and interests, like traveling and seein...

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