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START WITH WHY: HOW GREAT LEADERS INSPIRE EVERYONE TO TAKE ACTION

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START WITH WHY: HOW GREAT LEADERS INSPIRE EVERYONE TO TAKE ACTION
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START WITH WHY: HOW GREAT LEADERS INSPIRE EVERYONE TO TAKE ACTION

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คำที่เกี่ยวข้อง LEADERSHIP

Synopsis: START WITH WHY: HOW GREAT LEADERS INSPIRE EVERYONE TO TAKE ACTION

Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? In business, it doesn't matter what you do, it matters why you do it. "Start with Why" analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why. Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question - Why? Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.

Product Details

ISBN 9780241958223
Weight 0.18
Publisher PENGUIN GROUP (UK)
Book Size (cm.) 12.8 x 19.6 x 2.0
Language English
Number of Pages 256

Highlight

"Start with Why" analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why. Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question - Why?

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SINEK, SIMON

about author

Simon Sinek is an optimist. He believes in a bright future and our ability to build it together.

Described as “a visionary thinker with a rare intellect,” Sinek teaches leaders and organizations how to inspire people. With a bold goal to help build a world in which the vast majority of people go home everyday feeling fulfilled by their work, Sinek is leading a movement to inspire people to do the things that inspire them.

Sinek’s unconventional and innovative views on business and leadership have attracted international attention and have earned him invitations to meet with an array of leaders and organizations, including: Microsoft, MARS, SAP, Intel, 3M, the United States Military, members of the United States Congress, multiple government agencies and entrepreneurs. Sinek has also had the honor of presenting his ideas to the Ambassadors of Bahrain and Iraq, at the United Nations and to the senior leadership of the United States Air Force.

Sinek is an adjunct staff member of the RAND Corporation, one of the most highly regarded think tanks in the world. He is also active in the arts and not-for-profit world, working with Education for Employment Foundation to help create opportunities for young men and women in the Middle East region. When not in hotels, he lives in New York, where he teaches graduate level strategic communications at Columbia University.

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