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SPARK, THE: HOW TO IGNITE AND LEAD BUSINESS CREATIVITY I/E

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SPARK, THE: HOW TO IGNITE AND LEAD BUSINESS CREATIVITY I/E
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SPARK, THE: HOW TO IGNITE AND LEAD BUSINESS CREATIVITY I/E

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Synopsis: SPARK, THE: HOW TO IGNITE AND LEAD BUSINESS CREATIVITY I/E

Includes interviews with Gail Rebuck (CEO of Penguin Random House), Sir John Hegarty (Founder of BBH) and Stuart Murphy (Director of Entertainment Channels atSky) Def: Spark (n) - an elusive moment when a new idea strikes that has the potential to transform the way you do business. Big or small, new ideas are the lifeblood of all successful businesses. They are responsible for higher profits, quicker growth and game-changing innovations. But how do you foster a creative culture, nurture new ideas and manage the people behind the electricity? The Spark answers these questions and more, unravelling the mystique around business creativity and offering 10 practical steps to building an innovative team and becoming an inspiring creative leader.

Product Details

ISBN 9781292005287
Weight 0.286
Publisher PEARSON EDUCATION ASIA PTE
Book Size (cm.) 139x216x18
Dimension Width(กว้าง)(CM) 5.4331
Dimension Length(ยาว)(CM) 0.8268
Dimension High(สูง/หนา)(CM) 8.5039
Language English
Number of Pages 248

Highlight

Includes interviews with Gail Rebuck (CEO of Penguin Random House), Sir John Hegarty (Founder of BBH) and Stuart Murphy (Director of Entertainment Channels atSky) Def: Spark (n) - an elusive moment when a new idea strikes that has the potential to transform the way you do business. Big or small, new ideas are the lifeblood of all successful businesses. They are responsible for higher profits, quicker growth and game-changing innovations. But how do you foster a creative culture, nurture new ideas and manage the people behind view all

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ORME, GREG

about author

"My purpose is to inspire ‘The Spark’ in leaders and organisations.

I work with senior executives to change organisations and develop inspirational leadership to achieve transformational results. Based on over 20 years working within the digital media and marketing sectors I specialise in cultures which require creativity and innovation.

Recently I’ve worked with global clients such as Sky, Ogilvy & Mather, the International Olympic Committee, The World Economic Forum, Aardman Animation, Randstad Group, and Virgin Media. My book “The Spark – How to Lead Commercial Creativity” (FT Publishing, 2014) is being launched in China in 2015.

Between 2004 and 2008 I was CEO of the Centre for Creative Business at London Business School delivering leadership development programmes and strategy advice to creative industry leaders. Prior to gaining an MBA at London Business School I spent ten years as a journalist where he was part of the management team at ITN’s award-winning Channel Five News.

I live in South Warwickshire in the UK with my wife Sophie, our two wonderful sons, and a chocolate Labrador called Rolo."

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