Asiabooks.com

SOCIALNOMICS, 2ND EDITION: HOW SOCIAL MEDIA TRANSFORMS THE WAY WE LIVE AND DO BUSINESS

With this product, you earn 20 point(s).

How to order

Normal Price ฿595

Special Price ฿505.75

SOCIALNOMICS, 2ND EDITION: HOW SOCIAL MEDIA TRANSFORMS THE WAY WE LIVE AND DO BUSINESS
15%

SOCIALNOMICS, 2ND EDITION: HOW SOCIAL MEDIA TRANSFORMS THE WAY WE LIVE AND DO BUSINESS

Paperback

฿595
฿505.75
(Save ฿89.25 )

How to order

With this product, you earn 20 point(s).

Point details
7-14 Business days

PAYMENT METHOD

payment01 payment02 payment03
คำที่เกี่ยวข้อง MARKETING MANAGEMENT (& CRM)

Synopsis: SOCIALNOMICS, 2ND EDITION: HOW SOCIAL MEDIA TRANSFORMS THE WAY WE LIVE AND DO BUSINESS

This is the benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power. "Socialnomics" is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local businesses. It lists the top ten easy opportunities that companies and organization miss when it comes to social media. It describes where social media should reside in an organization and the necessary building blocks for success. It explains why over 50 percent of companies still block social media to their employees and why this is a detriment to success. It shares proper training methods for your entire organization on social media; not just the chosen few. It reviews the top companies, organizations and individuals using social media, explaining what separates them from other companies and how to replicate their success. Social media can transform your business and your relationship with consumers. Discover what social media can do for you, and what you can do for others while using social media.

Product Details

ISBN 9781118232651
Weight 0.399
Publisher JOHN WILEY & SONS SINGAPORE PTE. LED.
Book Size (cm.) 153x230x22
Language English
Number of Pages 336

Highlight

This is the benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power. "Socialnomics" is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 100 view all

All Reviews

Comments & Ratings (0 review)

  • (0)
  • (0)
  • (0)
  • (0)
  • (0)
QUALMAN, ERIK

about author

Called a Digital Dale Carnegie, Erik Qualman is the author of Socialnomics: How social media transforms the way we live and do business and Digital Leader: The 5 Keys to Success & Influence. Socialnomics made Amazon's #1 Best Selling List for the US, Japan, UK, Canada, Portugal, Italy, China, Korea and Germany. His new book Digital Leader launched in 2012 has experienced similar success.

Socialnomics was a finalist for the "2010 Book of the Year" awarded by the American Marketing Association. Qualman produced "Social Media Revolution" the most watched social media video series in the world and it has been used by NASA to the National Guard. Fast Company Magazine listed him as a Top 100 Digital Influencer.

Qualman is a frequently requested International speaker and has been highlighted in numerous media outlets including: 60 Minutes, The New York Times, WSJ, Mashable, USA Today, ABC News, Financial Times, Forbes, Fortune, CBS News, and The Huffington Post. He has been fortunate to share the stage with Julie Andrews, Al Gore, Tony Hawk, Sarah Palin, Jose Socrates (Prime Minister of Portugal), Alan Mulally (Ford CEO), James Carville & Mary Matalin, Lee Scott (Chairman Walmart), and many others.

Qualman is an MBA Professor at the Hult International Business School. For the past 18 years Qualman has helped grow the digital capabilities of many companies including Cadillac, EarthLink, EF Education, Yahoo, Travelzoo and AT&T. He is the founder and owner of socialnomics.com which PC Magazine ranked as a Top 10 Social Media Blog. He sits on the Advisory Boards of Manumatix, ShopVisible and Baza...

read more

You may also like

Recommended for you