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SOCIAL TV: HOW MARKETERS CAN REACH AND ENGAGE AUDIENCES BY CONNECTING TELEVISION TO THE WEB, SOCIAL MEDIA, AND MOBILE

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฿725
SOCIAL TV: HOW MARKETERS CAN REACH AND ENGAGE AUDIENCES BY CONNECTING TELEVISION TO THE WEB, SOCIAL MEDIA, AND MOBILE

SOCIAL TV: HOW MARKETERS CAN REACH AND ENGAGE AUDIENCES BY CONNECTING TELEVISION TO THE WEB, SOCIAL MEDIA, AND MOBILE

 PROULX & SHEPATIN

Hardcover

฿725

Out of stock

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คำที่เกี่ยวข้อง MARKETING MANAGEMENT (& CRM)

Synopsis: SOCIAL TV: HOW MARKETERS CAN REACH AND ENGAGE AUDIENCES BY CONNECTING TELEVISION TO THE WEB, SOCIAL MEDIA, AND MOBILE

The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful "backchannel", fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And "connected TVs" blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities. Social TV topics include:* Leveraging the "second screen" to drive synched and deeper brand engagement* Using social ratings analytics tools to find and target lean-forward audiences* Aligning brand messaging to content as it travels time-shifted across devices* Determining the best strategy to approach marketing via connected TVs* Employing addressable TV advertising to maximize content relevancy* Testing and learning from the most cutting-edge emerging TV innovations The rise of one technology doesn't always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.

Product Details

ISBN 9781118167465
Weight 0.474
Publisher JOHN WILEY & SONS SINGAPORE PTE. LED.
Book Size (cm.) 162x236x25
Language English
Number of Pages 272

Highlight

The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful "backchannel", fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And "connected TVs" blend web and television content into a unified big screen experience bringing us back into our living rooms. view all

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