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SHOPPER MARKETING

With this product, you earn 49 point(s).

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Normal Price ฿1,450

Special Price ฿1,232.50

SHOPPER MARKETING
15%

SHOPPER MARKETING

Hardcover

฿1,450
฿1,232.50
(Save ฿217.50 )

How to order

With this product, you earn 49 point(s).

Point details
7-14 Business days

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คำที่เกี่ยวข้อง MARKETING MANAGEMENT (& CRM)

Synopsis: SHOPPER MARKETING

The aim of shopper marketing is to convert browsing shoppers into active purchasers at the point of sale. Although a relatively new area of marketing, it has attracted increased investment year on year - and according to surveys is growing even faster than internet advertising. Edited by two highly respected practitioners, "Shopper Marketing" demonstrates how marketers can influence the buying decision in-store, including practical advice on shopper needs and trends, retail environments, effective packaging and much more. The second edition has been fully updated and revised, with new material on shopper marketing in the international context and a new foreword by marketing guru Philip Kotler.

Product Details

ISBN 9780749464714
Weight 0.58
Publisher KOGAN (TBS)
Book Size (cm.) 23.4x15.6x2.5
Dimension Width(กว้าง)(CM) 12.96
Dimension Length(ยาว)(CM) 12.96
Dimension High(สูง/หนา)(CM) 20.32
Language English
Number of Pages 296

Highlight

The aim of shopper marketing is to convert browsing shoppers into active purchasers at the point of sale. Although a relatively new area of marketing, it has attracted increased investment year on year - and according to surveys is growing even faster than internet advertising. Edited by two highly respected practitioners, "Shopper Marketing" demonstrates how marketers can influence the buying decision in-store, including practical advice on shopper needs and trends, retail environments, effective packaging and muc view all

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STAHLBERG & MAILA

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