Asiabooks.com

SHARE THIS TOO: MORE SOCIAL MEDIA SOLUTIONS FOR PR PROFESSIONALS

Out of stock

฿1,095
SHARE THIS TOO: MORE SOCIAL MEDIA SOLUTIONS FOR PR PROFESSIONALS

SHARE THIS TOO: MORE SOCIAL MEDIA SOLUTIONS FOR PR PROFESSIONALS

Hardcover

฿1,095

Out of stock

With this product, you earn 44 point(s).

Point details

PAYMENT METHOD

payment01 payment02 payment03
คำที่เกี่ยวข้อง PUBLIC RELATIONS (PUBLICITY C

Synopsis: SHARE THIS TOO: MORE SOCIAL MEDIA SOLUTIONS FOR PR PROFESSIONALS

The follow up to Share This: The Social Media Handbook for PR Professionals Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. Share This Too is also a pragmatic guide for anyone that wants to continue working in public relations. It is a larger book with more than 30 contributors, including all of those from the highly successful first book and many of whom are successful authors in their own right. It probes more deeply into the subject and is divided into seven sections: The future of public relations Audiences and online habits Conversations New channels, new connections Professional practice Business change and opportunities for the public relations industry Future proofing the public relations industry The content entirely complements the first book rather than merely updates it. It delves deeply into what is current in the theory, delivery and evaluation of 21st century public relations and organisational communication.

Product Details

ISBN 9781118676936
Weight 0.638
Publisher JOHN WILEY & SONS SINGAPORE PTE. LED.
Book Size (cm.) 159x229x31
Language English
Number of Pages 324

Highlight

The follow up to Share This: The Social Media Handbook for PR Professionals Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. Share This Too is also a pragmatic guide for anyone t view all

All Reviews

Comments & Ratings (0 review)

  • (0)
  • (0)
  • (0)
  • (0)
  • (0)

You may also like

Recommended for you