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SHARE THIS: THE SOCIAL MEDIA HANDBOOK FOR PR PROFESSIONALS

Out of stock

฿950
SHARE THIS: THE SOCIAL MEDIA HANDBOOK FOR PR PROFESSIONALS

SHARE THIS: THE SOCIAL MEDIA HANDBOOK FOR PR PROFESSIONALS

 CIPR

Hardcover

฿950

Out of stock

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คำที่เกี่ยวข้อง PUBLIC RELATIONS (PUBLICITY C

Synopsis: SHARE THIS: THE SOCIAL MEDIA HANDBOOK FOR PR PROFESSIONALS

Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. It's a pragmatic guide for anyone that works in public relations and wants to continue working in the industry. Share This was edited by Stephen Waddington with contributions from: Katy Howell, Simon Sanders, Andrew Smith, Helen Nowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, Alex Lacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce, Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, Philip Sheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, Rachel Miller, Mark Pack, and Simon Collister.

Product Details

ISBN 9781118404843
Weight 0.538
Publisher JOHN WILEY & SONS SINGAPORE PTE. LED.
Book Size (cm.) 161x237x25
Language English
Number of Pages 264

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Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social n view all

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