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SERVICE-ABILITY: THE KEY TO COMPETITIVE ADVANTAGE IN THE 24ST CENTURY

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SERVICE-ABILITY: THE KEY TO COMPETITIVE ADVANTAGE IN THE 24ST CENTURY

SERVICE-ABILITY: THE KEY TO COMPETITIVE ADVANTAGE IN THE 24ST CENTURY

 ROBSON, KEVIN

Hardcover

฿1,450

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คำที่เกี่ยวข้อง MANAGEMENT STRATEGY & TECHNIQU

Synopsis: SERVICE-ABILITY: THE KEY TO COMPETITIVE ADVANTAGE IN THE 24ST CENTURY

'Service-ability can be defined as the ability of the whole organization, through its individual members, to deliver consistently what the organization seeks to do: in a culture of initiative, professionalism, engagement and involvement that resonates with the customer and creates delight and satisfaction in both parties.' Ostensibly, customer service lies in the area of marketing and strategy, however Service-Ability is also about management and organizational behaviour, and the book ranges deeply into these areas to make its point. The scope of Marketing has changed in the last ten years and the books key argument is the need to re-think the way we structure, manage, lead and organize our corporate bodies to be better able to achieve total customer centricity and develop lasting relationships with customers.

Product Details

ISBN 9781118345566
Weight 0.549
Publisher JOHN WILEY & SONS SINGAPORE PTE. LED.
Book Size (cm.) 163x238x19
Language English
Number of Pages 224

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'Service-ability can be defined as the ability of the whole organization, through its individual members, to deliver consistently what the organization seeks to do: in a culture of initiative, professionalism, engagement and involvement that resonates with the customer and creates delight and satisfaction in both parties.' Ostensibly, customer service lies in the area of marketing and strategy, however Service-Ability is also about management and organizational behaviour, and the book ranges deeply into these areas to make i view all

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