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SCENARIO THINKING: PRACTICAL APPROACHES TO THE FUTURE

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SCENARIO THINKING: PRACTICAL APPROACHES TO THE FUTURE

SCENARIO THINKING: PRACTICAL APPROACHES TO THE FUTURE

 CAIRNS & WRIGHT

Hardcover

฿995

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Synopsis: SCENARIO THINKING: PRACTICAL APPROACHES TO THE FUTURE

Scenarios are a widely used approach to aid strategic analysis. An innovative guide to new methods in scenario thinking, this book presents a detailed step-by-step account of the 'intuitive logics' method for developing and using scenarios within organizations. The authors detail a range of methodological innovations and show how to apply the most relevant technique to a particular situation. The approach is based on a mix of both high-level research and top-level consultancy experience. The book focuses on the demonstration and illustration of practical steps in scenario development processes. Scenario Thinking describes the logical bases of a range of scenario methods and provides detailed 'road maps' on how to implement them -- together with practical examples of their application. The authors review the strengths and weaknesses of each method and detail the time and material resources that each method requires, providing a comprehensive overview of the most useful and successful methods at your organization's disposal.

Product Details

ISBN 9780230271562
Weight 0.436
Publisher PALGRAVE
Book Size (cm.) 163x240x17
Language English
Number of Pages 192

Highlight

Scenarios are a widely used approach to aid strategic analysis. An innovative guide to new methods in scenario thinking, this book presents a detailed step-by-step account of the 'intuitive logics' method for developing and using scenarios within organizations. The authors detail a range of methodological innovations and show how to apply the most relevant technique to a particular situation. The approach is based on a mix of both high-level research and top-level consultancy experience. The book focuses on the demonstration view all

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