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RETAIL MARKETING AND BRANDING

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฿2,095
RETAIL MARKETING AND BRANDING

RETAIL MARKETING AND BRANDING

 SPILLECKE, DENNIS

Hardcover

฿2,095

Out of stock

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คำที่เกี่ยวข้อง MARKETING MANAGEMENT (& CRM)

Synopsis: RETAIL MARKETING AND BRANDING

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: *New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters

Product Details

ISBN 9781118489529
Weight 0.708
Publisher JOHN WILEY & SONS SINGAPORE PTE. LED.
Book Size (cm.) 159x228x27
Language English
Number of Pages 298

Highlight

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: *New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters

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