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REINVENTING YOU: DEFINE YOUR BRAND, IMAGINE YOUR FUTURE

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REINVENTING YOU: DEFINE YOUR BRAND, IMAGINE YOUR FUTURE
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REINVENTING YOU: DEFINE YOUR BRAND, IMAGINE YOUR FUTURE

Hardcover

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คำที่เกี่ยวข้อง SUCCESS IN BUSINESS CAREER

Synopsis: REINVENTING YOU: DEFINE YOUR BRAND, IMAGINE YOUR FUTURE

Whether you are still building your career or are on the road to reinvention, your personal brand is the ticket that will get you there. Consider this book your bus fare. In "Reinventing You", strategy and communication consultant Dorie Clark provides a step-by-step guide to help you assess, build, and reinvent your personal brand. You may be taking on a new challenge or a career change, shifting into more meaningful work, or simply need to build your own narrative. No matter the reason, taking control of your brand will mean the difference between success and failure. Mixing personal stories with interviews and examples from well-known personalities, Clark walks you through the process of identifying, developing, and then launching your new brand. "Reinventing You" is a critical step on your road to success.

Product Details

ISBN 9781422144138
Weight 0.363
Publisher HARVARD BUSINESS PRESS
Book Size (cm.) 142x211x28
Dimension Width(กว้าง)(CM) 5.8661
Dimension Length(ยาว)(CM) 1.0630
Dimension High(สูง/หนา)(CM) 8.5827
Language English
Number of Pages 226

Highlight

Whether you are still building your career or are on the road to reinvention, your personal brand is the ticket that will get you there. Consider this book your bus fare. In "Reinventing You", strategy and communication consultant Dorie Clark provides a step-by-step guide to help you assess, build, and reinvent your personal brand. You may be taking on a new challenge or a career change, shifting into more meaningful work, or simply need to build your own narrative. No matter the reason, taking control of your bran view all

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CLARK, DORIE

about author

Dorie Clark is the author of "Reinventing You" (Harvard Business Review Press, 2013) and "Stand Out" (Portfolio/Penguin, 2015). A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, Forbes, and Entrepreneur, and the World Economic Forum blog. Recognized as a "branding expert" by the Associated Press, Fortune, and Inc. magazine, Clark is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, and the World Bank. She is an Adjunct Professor of Business Administration at Duke University's Fuqua School of Business and a Visiting Professor for IE Business School in Madrid. She has guest lectured at Harvard Business School, the Harvard Kennedy School, Stanford University's Graduate School of Business, the Wharton School, the MIT Sloan School of Management, and more. She is a frequent guest on MSNBC and appears in worldwide media including NPR, the Wall Street Journal, and the BBC. You can follow her on Twitter @dorieclark and access more than 400 free articles at www.dorieclark.com.

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