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REAL LUXURY: HOW LUXURY BRANDS CAN CREATE VALUE FOR THE LONG TERM

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REAL LUXURY: HOW LUXURY BRANDS CAN CREATE VALUE FOR THE LONG TERM
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REAL LUXURY: HOW LUXURY BRANDS CAN CREATE VALUE FOR THE LONG TERM

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คำที่เกี่ยวข้อง BRAND MANAGEMENT

Synopsis: REAL LUXURY: HOW LUXURY BRANDS CAN CREATE VALUE FOR THE LONG TERM

Real Luxury examines what 'luxury brands' are from a new perspective: from economic, sociological and psychological standpoints. It spells out the challenges the luxury sector is facing and puts forward a brand new and practical model to revive and protect luxury brands in the long term, based on the authors' experience with leading global luxury brands. Linking luxury with market forces including sustainability, the globalized economy, and the impact of technology, this book provides an accessible and innovative way of thinking about luxury brand management, with insights from current thought leaders and innovators behind the luxury brands.

Product Details

ISBN 9781137395566
Weight 0.42
Publisher PALGRAVE
Book Size (cm.) 14.5x22.2x2.1
Language English
Number of Pages 236

Highlight

Real Luxury examines what 'luxury brands' are from a new perspective: from economic, sociological and psychological standpoints. It spells out the challenges the luxury sector is facing and puts forward a brand new and practical model to revive and protect luxury brands in the long term, based on the authors' experience with leading global luxury brands. Linking luxury with market forces including sustainability, the globalized economy, and the impact of technology, this book provides an accessible and innovative way of thin view all

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