Asiabooks.com

PROMOTIONAL MARKETING (1ED)

Out of stock

Normal Price ฿1,295

Special Price ฿971.25

PROMOTIONAL MARKETING (1ED)
25%

PROMOTIONAL MARKETING (1ED)

 MULLIN, RODDY

Paperback

฿1,295
฿971.25
(Save ฿323.75 )

Out of stock

With this product, you earn 39 point(s).

Point details
7-14 Business days

PAYMENT METHOD

payment01 payment02 payment03
คำที่เกี่ยวข้อง MARKETING MANAGEMENT (& CRM)

Synopsis: PROMOTIONAL MARKETING (1ED)

The new edition of Promotional Marketing, formerly Sales Promotion (2010), details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. Updated throughout, Promotional Marketing also features the latest best practice advice for working in digital channels including web-based and mobile-based promotions. Packed with practical examples to aid learning the 60+ case studies covered analyse promotions from brands such as Sainsbury's; Sellotape; Discovery Foods; Listerine; Haagen-Dazs; Natwest; BT; Shell; Diageo; Cadbury's and Kleenex. Topics covered include: the purpose of promotional marketing; what promotional marketing can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; and evaluating your promotion.

Product Details

ISBN 9780749472467
Weight 0.491
Publisher Kogan (TBS)
Book Size (cm.) 172x241x16
Language English
Number of Pages 288

Highlight

The new edition of Promotional Marketing, formerly Sales Promotion (2010), details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. Updated throughout, Promotional Marketing also features the latest best practice advice for working in digital channels including web-based and mobile-based promotions. Packed with practical examples to aid learning the 60+ case studies covered analyse promotions from brands such as Sai view all

All Reviews

Comments & Ratings (0 review)

  • (0)
  • (0)
  • (0)
  • (0)
  • (0)

You may also like

Recommended for you