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PREDATORY THINKING

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Normal Price ฿450

Special Price ฿382.50

PREDATORY THINKING
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PREDATORY THINKING

 TROTT, DAVE

Paperback

฿450
฿382.50
(Save ฿67.50 )

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With this product, you earn 15 point(s).

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คำที่เกี่ยวข้อง WESTERN PHILOSOPHY

Synopsis: PREDATORY THINKING

LIFE IS A ZERO-SUM GAME Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. 'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' Sunday Times

Product Details

ISBN 9781447285342
Weight 0.3
Publisher MACMILLAN PUBLISHERS
Book Size (cm.) 130x197x20
Language English
Number of Pages 272

Highlight

LIFE IS A ZERO-SUM GAME Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. 'A brilliant advert view all

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