Asiabooks.com

PRACTITIONER'S GUIDE TO PRODUCT MANAGEMENT, THE

Out of stock

฿595
PRACTITIONER'S GUIDE TO PRODUCT MANAGEMENT, THE

PRACTITIONER'S GUIDE TO PRODUCT MANAGEMENT, THE

Paperback

฿595

Out of stock

With this product, you earn 24 point(s).

Point details

PAYMENT METHOD

payment01 payment02 payment03
คำที่เกี่ยวข้อง PRODUCT MANAGEMENT

Synopsis: PRACTITIONER'S GUIDE TO PRODUCT MANAGEMENT, THE

Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune? Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. THE PRACTITIONER'S GUIDE TO PRODUCT MANAGEMENT provides a firsthand road map to help you avoid the pitfalls of product failure-taking you through the field of product management with candid stories and real-world experiences of what it takes to create a product that meets the customer's needs.

Product Details

ISBN 9781455588145
Weight 0.5
Publisher HACHETTE BOOK GROUP USA
Book Size (cm.) 135x216x14
Language English
Number of Pages 208

Highlight

Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune? Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. THE PRACTITIONER'S GUIDE TO PRODUCT MANAGEMENT provides a firsthand road map to help you avoid the pitfalls of product failure-taking you through the field of product management with candid stories and real-world experiences of what it take view all

All Reviews

Comments & Ratings (0 review)

  • (0)
  • (0)
  • (0)
  • (0)
  • (0)
BUSUTTIL, JOCK

about author

Jock Busuttil is a product consultant, speaker, and writer. He has spent more than a decade working as a product manager for technology companies ranging in size from startups to multinationals, including Zeus Technology, Iron Mountain, and Experian. In 2012, he founded Product People (productpeo.pl), a product management consultancy. With a number of associates, he provides help to companies large and small needing an extra pair of hands, and his clients include After the Flood, BBC, eWise, Inkling, Saberr, SwiftServe, and What Users Do.

Jock routinely teaches classes at General Assembly and BBC Academy on product management and mentors startups, entrepreneurs, and product professionals. He holds a master's degree in classics from the University of Cambridge, UK; is the author of the blog I Manage Products (imanageproducts.uk); and regularly contributes articles to Mind the Product (mindtheproduct.com). You can tweet him @jockbu and can generally find him at ProductTank each month in London.

read more

You may also like

Recommended for you