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POWER OF HABIT, THE: WHY WE DO WHAT WE DO, AND HOW TO CHANGE

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POWER OF HABIT, THE: WHY WE DO WHAT WE DO, AND HOW TO CHANGE

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คำที่เกี่ยวข้อง BEHAVIORAL STUDIES

Synopsis: POWER OF HABIT, THE: WHY WE DO WHAT WE DO, AND HOW TO CHANGE

In "The Power of Habit", award-winning "New York Times" business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death. At its core, "The Power of Habit" contains an exhilarating argument: the key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits aren't destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

Product Details

ISBN 9781847946249
Weight 0.282
Publisher THE RANDOM HOUSE GROUP LIMITED
Publication Date 01/02/2012
Book Size (cm.) 129x198x25
Language English
Number of Pages 400

Highlight

In "The Power of Habit", award-winning "New York Times" business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of t view all

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DUHIGG, CHARLES

about author

My name is Charles Duhigg, and I'm a reporter for The New York Times. I'm also the author of The Power of Habit, about the science of habit formation in our lives, companies and societies. I've worked at the Times since 2006. Last year, I was part of a team that won the Pulitzer Prize for a series about Apple named "The iEconomy," and before that, I contributed to other series, including "Golden Opportunities" (which received the George Polk Award, the Sidney Hillman Award and a Deadline Award), "The Reckoning," (which won the Loeb and was a finalist for the Pulitzer Prize), and "Toxic Waters," (which received The Scripps Howard National Journalism Award, the Investigative Reporters and Editors' Medal, the National Academies' reporting award and others.) I'm a native of New Mexico and I studied history at Yale and received an MBA from Harvard Business School. Before becoming a journalist, I worked in private equity and - for one terrifying day - was a bike messenger in San Francisco. I have appeared on This American Life, The Colbert Report, N.P.R., The Newshour with Jim Lehrer, and Frontline.

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