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PICTURE YOUR BUSINESS STRATEGY: TRANSFORM DECISIONS WITH THE POWER OF VISUALS

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PICTURE YOUR BUSINESS STRATEGY: TRANSFORM DECISIONS WITH THE POWER OF VISUALS
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PICTURE YOUR BUSINESS STRATEGY: TRANSFORM DECISIONS WITH THE POWER OF VISUALS

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Synopsis: PICTURE YOUR BUSINESS STRATEGY: TRANSFORM DECISIONS WITH THE POWER OF VISUALS

Picture this: a bold new business strategy drawn from today's hottest visual trends. Scientific studies have shown that looking at pictures, drawings, and other graphics engage both sides of the brain - opening the "mind's eye" and business systems to new possibilities we might not otherwise see. Frustrated by lackluster approaches to strategy, companies are combining illustrations and color with business strategy with phenomenal success. If you want to go beyond drawing on the back of a napkin, this book shows you how. Picture Your Business Strategy will help you master the principles of "strategic illustration," a proven system for visualizing ideas. Pictures and strategy come to life in the board, conference, or meeting room quickly, easily, and brilliantly. With just a few markers and paper, you can: use pictures to restructure, reorganize, and rethink your business plan; draw lines between people, processes, and productivity; create new business possibilities through pictures and idea sharing; chart your progress with benchmarks and goal lines; and create a project activity map that allows you and your team to see the big picture - and make it succeed. Packed with clever drawing tips and simple templates to help you unlock your creativity, this inspiring book gives you everything you need to start bringing your big ideas to life. Developed by Christine Chopyak at Alchemy: The Art of Transforming Business, the book provides a fresh new business model for developing specific "seeable" actions that can be measured, tracked, and cascaded into other priority areas. There are so many practical, purposeful ways to use drawings in your everyday work environment, you'll wonder why you never did it before. Most important, you and your team will learn how to turn strategic illustrations into real-world results. Whether you're a boardroom doodler, corporate cartoonist, or Picasso for fun and profit, Picture Your Business Strategy will help you draw your way to success. "With this approach, organizations can create a cohesive and authentic understanding among teams that ultimately leads to increased motivation and bottom-line results. Chris shows us that drawing isn't just for kids, it's for leaders looking for a competitive advantage." (Tamara Kleinberg, serial entrepreneur and founder of TheShuuk.com). "A brilliant piece of work that brings together the finite world of words with the infinite possibilities of pictures, taking strategic thinking and collective wisdom to a whole new level and presenting a more colorful way of imagining/imaging the future." (Sabina Spencer, business strategist and author of The Heart of Leadership).

Product Details

ISBN 9780071815024
Weight 0.538
Publisher MCGRAW-HILL INTERNATIONAL ENTERPRISES, INC.
Book Size (cm.) 208x218x22
Language English
Number of Pages 256

Highlight

Picture this: a bold new business strategy drawn from today's hottest visual trends. Scientific studies have shown that looking at pictures, drawings, and other graphics engage both sides of the brain - opening the "mind's eye" and business systems to new possibilities we might not otherwise see. Frustrated by lackluster approaches to strategy, companies are combining illustrations and color with business strategy with phenomenal success. If you want to go beyond drawing on the back of a napkin, this book shows you view all

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CHOPYAK, CHRIS

about author

Chris is a true alchemist who combines business knowledge and tools with pictures and color,turning the humdrum in business into the extraordinary.With over 20 years of business planning, strategy consulting, public participation, stakeholderengagement and systems analysis, Chris excels in supporting business transformation with clarity and focus, using best practice methods, strategic illustrations and participativeengagement. She has designed and led visionary processes for and with multiple industries including finance, technology, pharmaceutical, consumer products, consulting, petrochemicals, agriculture, publishing and education, oil and gas, aerospace and hospitality.
With a specialty in large group facilitation (150+) and cultural integration, Chris thrives on the challenge of large systems and small teams in diverse, multi-cultural and international settings. One key differentiator for Chris and her company, Alchemy: The Art of TransformingBusiness, is the use of strategic illustration to mobilize key leaders and teams. While including art and pictures into her projects and processes, she adeptly weaves expert design principles, storytelling, play, empathy and symphony as a way to focus on what matters most in the context of their immediate business needs. Chris is the author of Picture Your Business Strategy: Transform Decisions with the Power of Visuals (McGraw-Hill Professional), a go-to-resource for how to plan and execute great business ideas. Using strategic illustration and three simple design principles, Chris inspires the use of pic...

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