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PERSONALIZED DIGITAL ADVERTISING: HOW DATA AND TECHNOLOGY ARE TRANSFORMING HOW WE MARKET

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PERSONALIZED DIGITAL ADVERTISING: HOW DATA AND TECHNOLOGY ARE TRANSFORMING HOW WE MARKET
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PERSONALIZED DIGITAL ADVERTISING: HOW DATA AND TECHNOLOGY ARE TRANSFORMING HOW WE MARKET

 NESAMONEY, DIAZ

Hardcover

฿1,695
฿1,440.75
(Save ฿254.25 )

How to order

With this product, you earn 58 point(s).

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7-14 Business days

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คำที่เกี่ยวข้อง ADVERTISING & PROMOTION

Synopsis: PERSONALIZED DIGITAL ADVERTISING: HOW DATA AND TECHNOLOGY ARE TRANSFORMING HOW WE MARKET

This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it! Digital advertising and marketing are undergoing a massive, data-driven transformation: practically everything you thought you knew about them is obsolete. In Personalized Digital Advertising: How Data and Technology Are Transforming How We Market, pioneering entrepreneur Diaz Nesamoney demystifies the newest technologies, showing non-technical marketers how to use them to precisely target every message to every individual. First, Nesamoney explores the current state of digital advertising, reviewing best practices for maximizing personalization through long-familiar data and targeting technologies. 

Product Details

ISBN 9780134030104
Weight 1.5
Publisher PEARSON EDUCATION ASIA PTE
Language English

Highlight

Next, he introduces powerful recent innovations, presenting new best practices for deepening and extending personalization with: * New data management platforms * Advanced solutions for offline, mobile, and location data * Powerful new ad production and serving technologies Nesamoney then previews emerging disruptive technologies and personalization approaches, from social data to new techniques for anticipating user intent.

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