PERSONALIZED DIGITAL ADVERTISING: HOW DATA AND TECHNOLOGY ARE TRANSFORMING HOW WE MARKET

This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it! Digital advertising and marketing are undergoing a massive, data-driven transformation: practically everything you thought you knew about them is obsolete. In Personalized Digital Advertising: How Data and Technology Are Transforming How We Market, pioneering entrepreneur Diaz Nesamoney demystifies the newest technologies, showing non-technical marketers how to use them to precisely target every message to every individual. First, Nesamoney explores the current state of digital advertising, reviewing best practices for maximizing personalization through long-familiar data and targeting technologies. 

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Book Format : Hardcover
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SKU
BOO101310128443
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More Information
ISBN 9780134030104
Weight (kgs.) 1.50
Author NESAMONEY, DIAZ
Publisher PEARSON EDUCATION ASIA PTE
Publication Date Mar 01, 2015
File Size 0
Language English
Number of Pages 0
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