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PACKAGE DESIGN WORKBOOK: THE ART AND SCIENCE OF SUCCESSFUL PACKAGING

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฿825
PACKAGE DESIGN WORKBOOK: THE ART AND SCIENCE OF SUCCESSFUL PACKAGING

PACKAGE DESIGN WORKBOOK: THE ART AND SCIENCE OF SUCCESSFUL PACKAGING

 DUPUIS, STEVEN

Paperback

฿825

Out of stock

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Synopsis: PACKAGE DESIGN WORKBOOK: THE ART AND SCIENCE OF SUCCESSFUL PACKAGING

A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. The book addresses all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display considerations. As with other books in the "Workbook" series, it offers case studies in the back half of the book with the text focusing on why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects on the consumer and for the client were.

Product Details

ISBN 9781592537082
Weight 0.86
Publisher ROCKPORT (APD)
Book Size (cm.) 229x229
Language English
Number of Pages 240

Highlight

A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. The book addresses all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display considerations. As with other books in the "Workbook" series, it offers case studies in the back half of the view all

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