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ORGANISATION CULTURE: GETTING IT RIGHT

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ORGANISATION CULTURE: GETTING IT RIGHT
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ORGANISATION CULTURE: GETTING IT RIGHT

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คำที่เกี่ยวข้อง CORPORATE & ORGANIZATION MANAG

Synopsis: ORGANISATION CULTURE: GETTING IT RIGHT

This book deals with the importance of a business' culture to sustainable success. An organisation's culture either gives it a competitive advantage or a competitive disadvantage. It is a crucial factor in determining how successful a business is and how much people want to work for an organisation. That is why managers are putting more and more emphasis on getting their organisation's culture right. This book provides a route map for managers who want to: get a grip on why culture matters and the effect it has on success; understand, define and measure their organisation's culture; position their organisation's culture: aligning it with the business strategy; avoid the common mistakes of "culture change" programmes; and, keep their culture dynamic, responsive and resourceful. Full of real life examples from companies as diverse as Ikea, Microsoft, Google, eBay, McDonalds, Procter & Gamble, Unilever, Wal-Mart and Tesco, the book also includes a series of wide-ranging practical exercises that will help managers analyse and make their organisation's culture a powerful driver of success.

Product Details

ISBN 9781846683404
Weight 0.36
Publisher PROFILE BOOKS
Book Size (cm.) 216x315
Dimension Width(กว้าง)(CM) 5.3937
Dimension Length(ยาว)(CM) 0.9449
Dimension High(สูง/หนา)(CM) 8.5039
Language English
Number of Pages 240

Highlight

This book deals with the importance of a business' culture to sustainable success. An organisation's culture either gives it a competitive advantage or a competitive disadvantage. It is a crucial factor in determining how successful a business is and how much people want to work for an organisation. That is why managers are putting more and more emphasis on getting their organisation's culture right. This book provides a route map for managers who want to: get a grip on why culture matters and the effect it has on success; u view all

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STANFORD, NAOMI

about author

Naomi Stanford, originally from London, UK now lives and works in Washington DC. Her first career was in adult education where her final role was teaching people to be teachers of business studies. Her second career working in several large companies (Prudential, Price Waterhouse, British Airways, Xerox, M & S) started in training and organization development and migrated to organization design. Her third, and current, career which began when she came to the US in 2003 is in consulting on aspects of organization design and culture change with various clients in commercial, government, and non-profit sectors in, the US and Europe. She has a PhD from Warwick University Business School. Additionally she teaches PhD students at Capella University and writes books/articles/blogs/tweets on organizations.

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