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OLD RULES OF MARKETING ARE DEAD, THE: 6 NEW RULES TO REINVENT YOUR BRAND AND REIGNITE YOUR BUSINESS

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OLD RULES OF MARKETING ARE DEAD, THE: 6 NEW RULES TO REINVENT YOUR BRAND AND REIGNITE YOUR BUSINESS

OLD RULES OF MARKETING ARE DEAD, THE: 6 NEW RULES TO REINVENT YOUR BRAND AND REIGNITE YOUR BUSINESS

 PEARSON, TIMOTHY

Hardcover

฿895

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คำที่เกี่ยวข้อง MARKETING MANAGEMENT (& CRM)

Synopsis: OLD RULES OF MARKETING ARE DEAD, THE: 6 NEW RULES TO REINVENT YOUR BRAND AND REIGNITE YOUR BUSINESS

6 strategic principles for reinventing your products, your services--and your company's future The digital age has completely transformed business--and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media placement, marketing has not advanced--which may be why Chief Marketing Officers often don't get a seat at the table. In order to have a future, marketing must play a direct role in driving profitable sales and increasing revenues. The Old Rules of Marketing Are Dead offers the new rules for reinventing your brand, including: Defining the product's essence, Creating metrics to ensure accountability, Developing a core message, Disseminating the brand Marketing needs to lead, not follow. The Old Rules of Marketing are Dead shows how to reinvent marketing and position it as a strategic business partner for any organization. Table of Contents Chapter 1: The Art of Reinvention & It's Six Principles; Chapter 2: The Essence of You; Chapter 3: The Consumer (or customer) Knows Best; Chapter 4: Your Reputation Precedes You; Chapter 5: Sleep Soundly, Work Fearfully; Chapter 6: Neatness is Next to Godliness; Chapter 7: The Whole is Larger Than Its Parts; Chapter 8: Mind Your P's and Q's; Chapter 9: Do as I do, Not as I say; Chapter 10: Strategy is the Heart, But Measurement is the Lifeblood; Chapter 11: Frameworks, Frameworkds, Frameworks; Chapter 12: Communicate, Then Communicate Some More; Chapter 13: It's More Than Just Channel Surfing; Chapter 14: It's All About the Relationship; Chapter 15: You Don't Have to Go It Alone; Chapter 16: It's Not About You, It's Really About Me; Chapter 17: The Long Arm of the Law; Chapter 18: The Great Debate; Centered or Localized; Chapter 19: Technology is Only the Enabler; Chapter 20: Leadership Isn't a Noun, It's a Verb

Product Details

ISBN 9780071762557
Weight 0.512
Publisher MCGRAW-HILL INTERNATIONAL ENTERPRISES, INC.
Book Size (cm.) 162x238x21
Language English
Number of Pages 256

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6 strategic principles for reinventing your products, your services--and your company's future The digital age has completely transformed business--and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media placement, marketing has not advanced--which may be why Chief Marketing Officers often don't get a seat at the table. In order to have a future, marketing must play a direct role in driving profitable sales and increasing revenues view all

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