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NEW RELATIONSHIP MARKETING, THE: HOW TO BUILD A LARGE, LOYAL, PROFITABLE NETWORK USING THE SOCIAL WEB

Out of stock

฿695
NEW RELATIONSHIP MARKETING, THE: HOW TO BUILD A LARGE, LOYAL, PROFITABLE NETWORK USING THE SOCIAL WEB

NEW RELATIONSHIP MARKETING, THE: HOW TO BUILD A LARGE, LOYAL, PROFITABLE NETWORK USING THE SOCIAL WEB

 SMITH, MARI

Hardcover

฿695

Out of stock

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Synopsis: NEW RELATIONSHIP MARKETING, THE: HOW TO BUILD A LARGE, LOYAL, PROFITABLE NETWORK USING THE SOCIAL WEB

A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you.* Outlines how to become a significant "center of influence" for your customers and prospects* Explains the unspoken rules of online etiquette-and the common "turnoffs" that drive customers and potential partners away* Details the unique cultures of Facebook, Twitter, and other popular online platforms* Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.

Product Details

ISBN 9781118063064
Weight 0.468
Publisher JOHN WILEY & SONS SINGAPORE PTE. LED.
Book Size (cm.) 165x238x24
Language English
Number of Pages 238

Highlight

A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality view all

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