Asiabooks.com

NEUROMARKETING FOR DUMMIES

Out of stock

฿795
NEUROMARKETING FOR DUMMIES

NEUROMARKETING FOR DUMMIES

 GENCO, STEPHEN

Paperback

฿795

Out of stock

With this product, you earn 32 point(s).

Point details

PAYMENT METHOD

payment01 payment02 payment03
คำที่เกี่ยวข้อง MARKETING MANAGEMENT (& CRM)

Synopsis: NEUROMARKETING FOR DUMMIES

Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include: How neuromarketing works Insights from the latest neuromarketing research How to apply neuromarketing strategies to any level of advertising or marketing, on any budget Practical techniques to help your customers develop bonds with your products and services The ethics of neuromarketing Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.

Product Details

ISBN 9781118518588
Weight 0.616
Publisher JOHN WILEY & SONS SINGAPORE PTE. LED.
Book Size (cm.) 185x232x24
Language English
Number of Pages 384

Highlight

Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use i view all

All Reviews

Comments & Ratings (0 review)

  • (0)
  • (0)
  • (0)
  • (0)
  • (0)

You may also like

Recommended for you