Asiabooks.com

MARKETING PLANS-A COMPLETE GUIDE IN PICTURES

Out of stock

Normal Price ฿1,050

Special Price ฿892.50

MARKETING PLANS-A COMPLETE GUIDE IN PICTURES
15%

MARKETING PLANS-A COMPLETE GUIDE IN PICTURES

Paperback

฿1,050
฿892.50
(Save ฿157.50 )

Out of stock

With this product, you earn 36 point(s).

Point details
7-14 Business days

PAYMENT METHOD

payment01 payment02 payment03
คำที่เกี่ยวข้อง SALES & MARKETING MANAGEMENT

Synopsis: MARKETING PLANS-A COMPLETE GUIDE IN PICTURES

An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there. It's not difficult to spot those organizations that have failed to adopt a marketing approach! In order for managers and students to quickly grasp the key principles, one of the world's leading marketing educators, Malcolm McDonald, has teamed up with expert cartoonist and educational designer, Peter Morris, to create this short, unique and powerful guide. Using cartoons and graphics packed with ideas and examples, Marketing Plans: A Complete Guide in Pictures is a highly accessible primer that is both a rigorous and serious introduction to the subject for those discovering marketing for the first time, and a versatile companion for more experienced professionals. This book is based on the international bestseller Marketing Plans: How to Prepare Them, How to Use Them by Malcolm McDonald and Hugh Wilson (Wiley).

Product Details

ISBN 9781119943136
Weight 0.308
Publisher JOHN WILEY & SONS SINGAPORE PTE. LED.
Book Size (cm.) 167x242x13
Language English
Number of Pages 169

Highlight

An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there. It's not difficult to spot those organizations that have failed to adopt a marketing approach! In order for managers and students to quickly grasp the key principles, one of the world's leading marketing educators, Malcolm McDonald, has teamed up with expert c view all

All Reviews

Comments & Ratings (0 review)

  • (0)
  • (0)
  • (0)
  • (0)
  • (0)
MCDONALD, MALCOL

about author

Professor Malcolm McDonald is one of the world’s foremost authorities on strategic marketing, market segmentation, sales and strategic/key account management.  He has written over 45 books on the subject of marketing, has spent the past 30 years researching it and has helped many of the world’s leading organizations profit from being more market driven.

read more

You may also like

Recommended for you