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MARKETING INSIGHTS FROM A TO Z: 80 CONCEPTS EVERY MANAGER NEEDS TO KNOW

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MARKETING INSIGHTS FROM A TO Z: 80 CONCEPTS EVERY MANAGER NEEDS TO KNOW
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MARKETING INSIGHTS FROM A TO Z: 80 CONCEPTS EVERY MANAGER NEEDS TO KNOW

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Synopsis: MARKETING INSIGHTS FROM A TO Z: 80 CONCEPTS EVERY MANAGER NEEDS TO KNOW

Praise for Philip Kotlers MARKETING INSIGHTS FROM A to Z

"Theres only one name in marketing: Phil Kotler. His latest may be his best-a summa that captures the best of his insights, as original today as when he first took pen in hand, forty years ago."
-Tom Peters, author of In Search of Excellence and The Circle of Innovation

"If you are going to buy one book by Philip Kotler, buy this one. In this accessible, current, and personality-filled read, you will get the most complete picture possible of what marketing today is all about."
-Sergio Zyman, author of The End of Advertising as We Know It

"This classic and highly respected thinker has brought together the most important ideas from old and new marketing under one cover-the Alpha and Omega of marketing books. Should be on the bookshelf of everybody practicing business today."
-Don Peppers and Martha Rogers, PhD, Peppers and Rogers Group, coauthors of the bestselling The One to One Future: Building Relationships One Customer at a Time

"What Peter Drucker is to management, Philip Kotler is to marketing. Kotlers ideas are endlessly interesting, relevant, and ahead of the times."
-Al Ries, Ries & Ries, author of The Fall of Advertising and the Rise of PR

"This book could also be called Marketing Insight: From Genesis to Revelations because it is a bible of marketing truths-and its in plain English. The most important and enduring principles of marketing are presented with parables and such vivid examples that there are no excuses for anyone not to understand marketing."
-Roger Blackwell, Professor of Marketing, Fisher College of Business, The Ohio State University, author of Customers Rule!

Product Details

ISBN 9780471268673
Weight 0.86
Publisher JOHN WILEY-KPS
Book Size (cm.) 15.5 x 23 x 2.2
Dimension Width(กว้าง)(CM) 12.96
Dimension Length(ยาว)(CM) 12.96
Dimension High(สูง/หนา)(CM) 20.32
Language English
Number of Pages 224

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Praise for Philip Kotlers MARKETING INSIGHTS FROM A to Z "Theres only one name in marketing: Phil Kotler. His latest may be his best-a summa that captures the best of his insights, as original today as when he first took pen in hand, forty years ago." -Tom Peters, author of In Search of Excellence and The Circle of Innovation "If you are going to buy one book by Philip Kotler, buy this one. In this accessible, current, and personality-filled read, you will get the most complete picture possible of what marketi view all

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KOTLER, PHILIP

about author

He is an American marketing author, consultant, and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is the author of over 55 marketing books, including Principles of Marketing, Kotler on Marketing: How to Create, Win, and Dominate Markets, and Marketing 3.0: From Products to Customers to the Human Spirit. Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response."

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