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MARKETING GREATEST HITS VOLUME 2 ANOTHER MASTERCLASS IN MODERN MARKETING IDEAS

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MARKETING GREATEST HITS VOLUME 2 ANOTHER MASTERCLASS IN MODERN MARKETING IDEAS
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MARKETING GREATEST HITS VOLUME 2 ANOTHER MASTERCLASS IN MODERN MARKETING IDEAS

 DUNCAN, KEVIN

Paperback

฿495
฿420.75
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คำที่เกี่ยวข้อง MARKETING MANAGEMENT (& CRM)

Synopsis: MARKETING GREATEST HITS VOLUME 2 ANOTHER MASTERCLASS IN MODERN MARKETING IDEAS

Hard on the heels of the popular Marketing Greatest Hits comes volume II, a must-have compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action. As well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain them authoritatively to colleagues and, crucially, avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick. 40 books - including Hot, Flat and Crowded and Emotionomics - are summarised in six short chapters, one-minute summaries, and one-sentence summaries to give an immediate feel for the subjects. All the wisdom forms an intriguing 40-point manifesto to inspire your approach. Praise for Marketing Greatest Hits Volume I: "Kevin Duncan has a winning way with words, making both volumes not only informative but highly entertaining. 9 out of 10." BA Business Life

Product Details

ISBN 9781408157213
Weight 0.175
Publisher BLOOMSBURY UK
Book Size (cm.) 129x190x15
Dimension Width(กว้าง)(CM) 5.0787
Dimension Length(ยาว)(CM) 0.7480
Dimension High(สูง/หนา)(CM) 7.7165
Language English
Number of Pages 208

Highlight

Hard on the heels of the popular Marketing Greatest Hits comes volume II, a must-have compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action. As well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain them authoritatively to colleagues and, crucially, avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick. 40 books - includin view all

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