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MARKETING ACCOUNTABILITY

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฿995
MARKETING ACCOUNTABILITY

MARKETING ACCOUNTABILITY

 MCDONALD & MOUNCEY

Paperback

฿995

Out of stock

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คำที่เกี่ยวข้อง MARKETING MANAGEMENT (& CRM)

Synopsis: MARKETING ACCOUNTABILITY

One of the biggest issues facing marketers today is accountability for marketing expenditure.  No CEO or CFO wants to hear that their marketing investment was a failed gamble.

Product Details

ISBN 9780749462635
Weight 0.52
Publisher KOGAN PAGE
Book Size (cm.) 171 x 240 x 17
Language English
Number of Pages 293

Highlight

One of the biggest issues facing marketers today is accountability for marketing expenditure.  No CEO or CFO wants to hear that their marketing investment was a failed gamble.

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