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MAKING OF TESCO, THE: A STORY OF BRITISH SHOPPING

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MAKING OF TESCO, THE: A STORY OF BRITISH SHOPPING

MAKING OF TESCO, THE: A STORY OF BRITISH SHOPPING

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Synopsis: MAKING OF TESCO, THE: A STORY OF BRITISH SHOPPING

From one man's Hackney market stall to a company serving fifty million customers in thirteen countries every week, this is the extraordinary story of one of Britain's most remarkable companies. Related by those who themselves featured in it - Tesco's own employees - it presents a fascinating social history as well as an epic business venture. Drawn from hundreds of hours of interviews with Tesco staff, collected by National Life Stories at the British Library, these personal accounts from across the ranks and decades are frank, insightful, sometimes funny and, above all, very human. How, then, did Tesco grow from Jack Cohen's barrow in Hackney to the hypermarkets in Hungary and Thailand and a home-delivery service serving customers from Cheshire to the Czech Republic? Why and how did Tesco survive and (mostly) thrive where other British companies stalled? And what impact has Tesco's success had on its employees and consumers? Here is Tesco's authentic story, carefully researched and engagingly written by Sarah Ryle, told for the first time by the people at the very heart of the business.

Product Details

ISBN 9780593070444
Weight 0.655
Publisher TRANSWORLD PUBLISHER
Book Size (cm.) 161x240x32
Language English
Number of Pages 384

Highlight

From one man's Hackney market stall to a company serving fifty million customers in thirteen countries every week, this is the extraordinary story of one of Britain's most remarkable companies. Related by those who themselves featured in it - Tesco's own employees - it presents a fascinating social history as well as an epic business venture. Drawn from hundreds of hours of interviews with Tesco staff, collected by National Life Stories at the British Library, these personal accounts from across the ranks and decades are fra view all

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RYLE, SARAH

about author

Sarah Ryle works in Tesco's Corporate Affairs team. She read history at Oxford University and trained as a journalist on a local evening newspaper in Bath. She was a business and economics reporter at the Guardian for two years, and retail correspondent and consumer affairs correspondent at the Observer for eight years. She lives in London.

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