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LITTLE BLACK BOOK OF INNOVATION, THE

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LITTLE BLACK BOOK OF INNOVATION, THE
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LITTLE BLACK BOOK OF INNOVATION, THE

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คำที่เกี่ยวข้อง BUSINESS INNOVATION

Synopsis: LITTLE BLACK BOOK OF INNOVATION, THE

This title offers a fresh and accessible approach to demystifying innovation. Innovation may be the hottest discipline around today - in business circles and beyond. And for good reason. Innovation transforms companies and markets. It's the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable. No longer. In "The Little Black Book of Innovation", long-time innovation expert Scott D. Anthony draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. In his trademark conversational and lively style, Anthony presents a simple definition of innovation, breaks down the essential differences between types of innovation, and illuminates innovation's vital role in organizational success and personal growth. This unique hybrid of professional memoir and business guidebook also provides a powerful 28-day programme for mastering innovation's key steps: Finding insight; Generating ideas; Building businesses; and, Strengthening innovation prowess in your workforce and organization. With its wealth of illustrative case studies and vignettes from a range of companies around the globe, this engaging and potent playbook is a must-read for anyone seeking to turn themselves or their companies into true innovation power-houses.

Product Details

ISBN 9781422171721
Weight 1.5
Publisher HARVARD BUSINESS REVIEW PRESS
Book Size (cm.) 213x145x30
Dimension Width(กว้าง)(CM) 5.9843
Dimension Length(ยาว)(CM) 1.3386
Dimension High(สูง/หนา)(CM) 8.6220
Language English
Number of Pages 304

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This title offers a fresh and accessible approach to demystifying innovation. Innovation may be the hottest discipline around today - in business circles and beyond. And for good reason. Innovation transforms companies and markets. It's the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable. No longer. In "The Little Black Book of Innovation", long-time innovation expert Sc view all

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ANTHONY, SCOTT D.

about author

Scott D. Anthony is the Managing Partner of Innosight. Based in the firm's Singapore offices since 2010, he has led Innosight's expansion into the Asia-Pacific region as well as its venture capital activities (Innosight Ventures).

In his decade with Innosight, Scott has advised senior leaders in companies such as Procter & Gamble, Johnson & Johnson, SingTel, Kraft, General Electric, LG, the Ayala Group, and Cisco Systems on topics of growth and innovation. He has extensive experience in emerging markets, particularly in India, China, and the Philippines.

Scott is one of Harvard Business Review's most prolific contributors. He is the co-author most recently of the Harvard Business Review article "Build an Innovation Engine in 90 Days" as well as author of the book The First Mile: A Launch Manual for Getting Great Ideas Into the Market (Harvard Business Review Press, May 2014).

Scott's previous books are 'Seeing What's Next: Using the Theories of Innovation to Predict Industry Change' (with Innosight co-founder and Harvard Professor Clayton Christensen); 'The Innovator's Guide to Growth: Putting Disruptive Innovation to Work'; 'The Silver Lining: An Innovation Playbook for Uncertain Times'; 'The Little Black Book of Innovation: How It Works, How to Do It'; and 'Building a Growth Factory.' He has authored or co-authored numerous articles on innovation and strategy, and regularly contributes to the Harvard Business Review online blog. He was named a judge for the 2014-2015 HBR McKinsey Awards, which recognize the best articles published annually in Harvard Business Review. His Twitter feed is ...

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