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LIKEABLE SOCIAL MEDIA: HOW TO DELIGHT YOUR CUSTOMERS, CREATE AN IRRESISTIBLE BRAND AND BE GENERALLY AMAZING ON FACEBOOK (& OTHER SOCIAL NETWORKS)

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฿715
LIKEABLE SOCIAL MEDIA: HOW TO DELIGHT YOUR CUSTOMERS, CREATE AN IRRESISTIBLE BRAND AND BE GENERALLY AMAZING ON FACEBOOK (& OTHER SOCIAL NETWORKS)

LIKEABLE SOCIAL MEDIA: HOW TO DELIGHT YOUR CUSTOMERS, CREATE AN IRRESISTIBLE BRAND AND BE GENERALLY AMAZING ON FACEBOOK (& OTHER SOCIAL NETWORKS)

 KERPEN, DAVE

Hardcover

฿715

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Synopsis: LIKEABLE SOCIAL MEDIA: HOW TO DELIGHT YOUR CUSTOMERS, CREATE AN IRRESISTIBLE BRAND AND BE GENERALLY AMAZING ON FACEBOOK (& OTHER SOCIAL NETWORKS)

Yes, you do have to be liked by everyone! Real friends communicate with honesty, listen closely, and aren't afraid to admit when they're wrong. If you want to succeed in social media, you have to behave the same way. Likeable Social Media provides 18 strategies for creating an authentic "brand personality" through Facebook and other social media platform. Social-media marketing guru Dave Kerpen reveals the secrets to building a brand's popularity by being authentic, engaging, and transparent on Facebook and other social media sites. You'll learn the same methods he has used to successfully redefine the brands of a number of large companies, including 1-800-FLOWERS and Cumberland Farms. Complete with serious strategies communicated with wit and humor, Likeable Social Media is the definitive source for using social media to win new customers, gather valuable feedback, and increase the bottom line.

Product Details

ISBN 9780071762342
Weight 0.349
Publisher MCGRAW-HILL INTERNATIONAL ENTERPRISES, INC.
Book Size (cm.) 158x220x17
Language English
Number of Pages 272

Highlight

Yes, you do have to be liked by everyone! Real friends communicate with honesty, listen closely, and aren't afraid to admit when they're wrong. If you want to succeed in social media, you have to behave the same way. Likeable Social Media provides 18 strategies for creating an authentic "brand personality" through Facebook and other social media platform. Social-media marketing guru Dave Kerpen reveals the secrets to building a brand's popularity by being authentic, engaging, and transparent on Facebook and other s view all

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