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KOTLER ON MARKETING (PB): HOW TO CREATE, WIN AND DOMINATE MARKETS

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KOTLER ON MARKETING (PB): HOW TO CREATE, WIN AND DOMINATE MARKETS
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KOTLER ON MARKETING (PB): HOW TO CREATE, WIN AND DOMINATE MARKETS

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คำที่เกี่ยวข้อง MARKETING MANAGEMENT (& CRM)

Synopsis: KOTLER ON MARKETING (PB): HOW TO CREATE, WIN AND DOMINATE MARKETS

This is the state-of-the-art guide to marketing strategies and tactics - from the world's foremost authority on the subject.

Product Details

ISBN 9780684860473
Weight 0.4128
Publisher SIMON & SCHUSTER UK LTD.
Book Size (cm.) 151.89 x 236.98 x 28.96
Dimension Width(กว้าง)(CM) 12.96
Dimension Length(ยาว)(CM) 12.96
Dimension High(สูง/หนา)(CM) 20.32
Language English
Number of Pages 48

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This is the state-of-the-art guide to marketing strategies and tactics - from the world's foremost authority on the subject.

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KOTLER, PHILIP

about author

He is an American marketing author, consultant, and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is the author of over 55 marketing books, including Principles of Marketing, Kotler on Marketing: How to Create, Win, and Dominate Markets, and Marketing 3.0: From Products to Customers to the Human Spirit. Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response."

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