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KELLOGG ON MARKETING (2ND ED.)

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฿895
KELLOGG ON MARKETING (2ND ED.)

KELLOGG ON MARKETING (2ND ED.)

Hardcover

฿895

Out of stock

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คำที่เกี่ยวข้อง MARKETING MANAGEMENT (& CRM)

Synopsis: KELLOGG ON MARKETING (2ND ED.)

Along with the new material, the core concepts covered in the first edition have all been updated - including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.

Product Details

ISBN 9780470580141
Weight 0.65
Publisher JOHN WILEY & SONS SINGAPORE PTE. LED.
Book Size (cm.) 21.9 x 14.8 x 2.1
Dimension Width(กว้าง)(CM) 12.96
Dimension Length(ยาว)(CM) 12.96
Dimension High(สูง/หนา)(CM) 20.32
Language English
Number of Pages 448

Highlight

Along with the new material, the core concepts covered in the first edition have all been updated - including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.

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