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IT'S NOT HOW GOOD YOU ARE, IT'S HOW GOOD YOU WANT TO BE
IT'S NOT HOW GOOD YOU ARE, IT'S HOW GOOD YOU WANT TO BE
 ARDEN, PAUL

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Synopsis

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.


The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life.


This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must. 

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Synopsis

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.


The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life.


This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must. 

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It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.

Product Details
ISBN 9780714843377
Author ARDEN, PAUL
Weight (kgs.) 0.17
Publisher PHAIDON PRESS LTD.
Publication Date Aug 26, 2009
Book Size (cm.) 17.8 x 12.0 x 1.3
Dimension Length(ยาว)(CM) 12.0
Dimension Width(กว้าง)(CM) 17.8
Dimension High(สูง/หนา)(CM) 1.3
Language English
Number of Pages 128
about author
ARDEN, PAUL

Paul Arden was a creative director for Saatchi and Saatchi at the height of their advertising might, and an influential author of several books on advertising and motivation, including "Whatever You Think, Think The Opposite" and "It's Not How Good You Are, It's How Good You Want To Be".

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