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INTRODUCING PERSUATION: A PRACTICAL GUIDE

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INTRODUCING PERSUATION: A PRACTICAL GUIDE
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INTRODUCING PERSUATION: A PRACTICAL GUIDE

Paperback

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Synopsis: INTRODUCING PERSUATION: A PRACTICAL GUIDE

Introducing Persuasion uses psychology, expert advice and practical techniques to teach you how to influence the people around you in an ethical way. INCREASE YOUR PRESENCE by knowing when to talk and when to listen DEVELOP A STRATEGY FOR SUCCESS by preparing, planning and crafting opportunities SAVE TIME AND EFFORT by presenting the right content in the right context MAKE CHANGE HAPPEN by understanding what drives your audience

Product Details

ISBN 9781848317222
Weight 0.134
Publisher ICON BOOKS
Book Size (cm.) 118x168x13
Dimension Width(กว้าง)(CM) 4.6457
Dimension Length(ยาว)(CM) 0.7087
Dimension High(สูง/หนา)(CM) 6.6142
Language English
Number of Pages 224

Highlight

Introducing Persuasion uses psychology, expert advice and practical techniques to teach you how to influence the people around you in an ethical way. INCREASE YOUR PRESENCE by knowing when to talk and when to listen DEVELOP A STRATEGY FOR SUCCESS by preparing, planning and crafting opportunities SAVE TIME AND EFFORT by presenting the right content in the right context MAKE CHANGE HAPPEN by understanding what drives your audience

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MCLEAN, ANTHONY

about author

Anthony McLean is the Managing Director of Social Influence Consulting Group and principal Persuasion Strategist. He is also Associate Fellow at the Australian Institute of Management and member of the Australian Institute of Training and Development. He is Australia's only Cialdini Method Certified Trainer and he speaks, consults and trains in ethical influence. Anthony provides the tools and strategies to influence the behaviour of others.

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