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INSIDE THE BOX: WHY THE BEST BUSINESS SOLUTIONS ARE RIGHT IN FRONT OF YOU

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INSIDE THE BOX: WHY THE BEST BUSINESS SOLUTIONS ARE RIGHT IN FRONT OF YOU
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INSIDE THE BOX: WHY THE BEST BUSINESS SOLUTIONS ARE RIGHT IN FRONT OF YOU

 BOYD & GOLDENBERG

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คำที่เกี่ยวข้อง MANAGEMENT STRATEGY & TECHNIQU

Synopsis: INSIDE THE BOX: WHY THE BEST BUSINESS SOLUTIONS ARE RIGHT IN FRONT OF YOU

Forget thinking outside the box. Get inside it! Current business wisdom holds that to forge a powerfully original solution to problems, we must think outside the box, 'brainstorming' random connections. But, as Jacob Goldenberg and Drew Boyd reveal, based on expertise and experience in both corporate and academic worlds, this is utterly wrong. It may seem counter intuitive - but faster, better and more original innovation and creativity comes from working inside your familiar world. The newest and most inventive ideas are much closer than you think, and can be found by using five simple techniques - subtraction, unification, multiplication, division and dependency. This strategy helped Philips use subtraction to create the slim-line DVD players we use today, while dependency leads to iPhone apps such as FourSquare which provides services that change according to the user's location. This strategy can be useful to anyone, from CEOs of multinational companies to the Chilean miners' rescue team, and even leading jazz guitarist Bill Frisell, who actually restricts the range of his instrument to induce increased creativity.

Product Details

ISBN 9781846686245
Weight 0.3
Publisher PROFILE BOOKS
Book Size (cm.) 14 x 21.4 x 2
Language English
Number of Pages 288

Highlight

Forget thinking outside the box. Get inside it! Current business wisdom holds that to forge a powerfully original solution to problems, we must think outside the box, 'brainstorming' random connections.

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