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INNOVATION BOOK, THE: HOW TO MANAGE IDEAS AND EXECUTION FOR OUTSTANDING RESULTS

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INNOVATION BOOK, THE: HOW TO MANAGE IDEAS AND EXECUTION FOR OUTSTANDING RESULTS
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INNOVATION BOOK, THE: HOW TO MANAGE IDEAS AND EXECUTION FOR OUTSTANDING RESULTS

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คำที่เกี่ยวข้อง BUSINESS INNOVATION

Product Details

ISBN 9781292011905
Weight 0.5
Publisher PEARSON EDUCATION ASIA PTE
Language English

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MCKEOWN, MAX

about author

An English writer, consultant, and researcher specialising in innovation strategy, leadership and culture. He has written six influential books and conducts research with Warwick Business School (Young, 2008). He is a fellow of the RSA. He served on the Advisory Board for the Rollins Center for eBusiness. He earned his Masters in Business Administration and PhD from the Warwick Business School under the supervision of Professor David Wilson and Professor Sotirios Paroutis, who was in turn supervised by Andrew Pettigrew. In The Strategy Book, one of the winners at the Chartered Institute of Management's Book of the Year Awards 2013 (Atherton, 2013), argues that "strategy is about shaping the future" (McKeown, 2011) and approaches strategy as something that people do, both as style of thinking and the combination of actions taken along with their consequences. He describes how individuals, and groups, can increase their ability to think and act strategically, by finding the best route to desirable ends with available means. He wrote the book to help real people use strategy partly in response to a call to action from Richard Whittington, writing about school of strategic management research known as Strategy-In-Practice (Whittington, 2002). In 2014, Japanese, Swedish and Portuguese translations will be published. 

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