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HIDDEN IN PLAIN SIGHT: HOW TO CREATE EXTRAORDINARY PRODUCTS FOR TOMORROW'S CUSTOMERS

Out of stock

฿925
HIDDEN IN PLAIN SIGHT: HOW TO CREATE EXTRAORDINARY PRODUCTS FOR TOMORROW'S CUSTOMERS

HIDDEN IN PLAIN SIGHT: HOW TO CREATE EXTRAORDINARY PRODUCTS FOR TOMORROW'S CUSTOMERS

Hardcover

฿925

Out of stock

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คำที่เกี่ยวข้อง MARKETING MANAGEMENT (& CRM)

Synopsis: HIDDEN IN PLAIN SIGHT: HOW TO CREATE EXTRAORDINARY PRODUCTS FOR TOMORROW'S CUSTOMERS

Who are your next customers - not just the ones you are serving today but the ones you'll need three, five, ten years from now? How do you figure out what goods and services will attract them in the future? How do you figure this out ahead of your competitors? According to globe-trotting innovation expert Jan Chipchase, most of the clues are right in front of us, hidden in plain sight. The key is learning to see the ordinary in a revolutionary new way, to see beyond what people are doing to understand why. As Executive Creative Director of Global Insights at frog design, an award-winning global design and innovation company, Chipchase shows us how to see the world differently, drawing on the everyday from making a phone call, to filling up a gas tank through to ascertaining whether its half and half you are pouring into your coffee. He's eternally looking for opportunities-gaps, anomalies, and contradictions-that will give his clients, some of the world's largest companies, a distinct competitive advantage, whether they're delivering the most low-tech bar of soap or through to the most high-tech wireless network. In "Hidden in Plain Sight", Chipchase takes readers on his journeys across the globe, sharing his methods for identifying unmet customer needs. No matter where he stops-whether Kabul or Cleveland-Chipchase's goals are the same: to spot and decode the routines of daily life and to help readers use the very same tools that he and his team use to see - and capitalize upon - what is hidden in plain sight today to create businesses tomorrow.

Product Details

ISBN 9780062125699
Weight 0.399
Publisher HARPER COLLINS PUBLISHERS USA
Book Size (cm.) 152x229x24
Language English
Number of Pages 288

Highlight

Who are your next customers - not just the ones you are serving today but the ones you'll need three, five, ten years from now? How do you figure out what goods and services will attract them in the future? How do you figure this out ahead of your competitors? According to globe-trotting innovation expert Jan Chipchase, most of the clues are right in front of us, hidden in plain sight. The key is learning to see the ordinary in a revolutionary new way, to see beyond what people are doing to understand why. As Executive Creat view all

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CHIPCHASE, JAN

about author

Jan Chipchase was born in London, UK, and over the years has lived in Berlin, Los Angeles, Shanghai, San Francisco and a decade in Tokyo. He works as Executive Creative Director of Global Insights for frog, a design and innovation consultancy where he heads up the research practice, conducting consumer research around the world.

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