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HEY, WHIPPLE, SQUEEZE THIS, 4TH EDITION: A GUIDE TO CREATING GREAT ADVERTISING

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HEY, WHIPPLE, SQUEEZE THIS, 4TH EDITION: A GUIDE TO CREATING GREAT ADVERTISING
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HEY, WHIPPLE, SQUEEZE THIS, 4TH EDITION: A GUIDE TO CREATING GREAT ADVERTISING

 SULLIVAN, LUKE

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คำที่เกี่ยวข้อง ADVERTISING & PROMOTION

Synopsis: HEY, WHIPPLE, SQUEEZE THIS, 4TH EDITION: A GUIDE TO CREATING GREAT ADVERTISING

The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads. Creativity is still king, but this new edition contains:* Important new chapters and updates that bring Whipple into the new digital world* New content and examples for how to use social media and other emerging platforms* Illustrate what's changing in the new world of advertising--and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman.

Product Details

ISBN 9781118101339
Weight 0.534
Publisher JOHN WILEY & SONS SINGAPORE PTE. LED.
Book Size (cm.) 152x226x26
Language English
Number of Pages 386

Highlight

The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads. Creativity is still king, but this new edition contains:* Important n view all

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